HBO is bringing Westeros to life for a social media age, with a new advertising and marketing marketing campaign that the community is using to advertise hit new series A Knight of the Seven Kingdoms. To take action, they’re combining effort with the people at Taskrabbit to offer some of Sport of Thrones’ most iconic movie star followers the Westeros treatment. (Er, the good variety, not the Purple Marriage ceremony variety.) How are they doing this, you ask?
Why, by sending them their very own squire, of course.
Squire for Hire is a three-part video series that may see an unnamed squire, in full Westeros garb, exhibiting up at the homes of Noah Beck, Marshawn Lynch, and The Chainsmokers (who all dwell collectively, I suppose?), the place he’ll try to carry out his knightly duties (chores round the home) as finest he can. The primary of the series, starring Noah Beck, drops January 29, together with the accompanying web site SquireForHire.com.
“By means of standout movie star collaborations and a first-of-its-kind Taskrabbit sweepstakes,” stated Mark Doumet, VP of HBO Max Originals Advertising and marketing, “Squire For Hire invitations followers to expertise A Knight of the Seven Kingdoms in ways in which mirror the series itself, sudden, character-driven, and genuinely humorous […] It’s a playful reintroduction to Westeros that alerts this new fashion of adaptation, one which embraces wit and coronary heart alongside the epic.”
Sounds good Mark, however what was that you just stated about sweepstakes?
Yeah, so of course HBO Max is not simply doing Squire for Hire for the celebrities amongst us; they’d threat a peasant’s revolt! Together with the marketing campaign, HBO and Taskrabbit are granting one grand prize winner a go to from the similar squire as in the video series, together with a Tasker to assist him with all the non-medieval issues to do round the home. LA-based followers can enter the sweepstakes through SquireForHire.com.
A Knight of the Seven Kingdoms is streaming on HBO Max now.