For many years, one of many greatest names in toys has been Barbie. She’s been every little thing: a health care provider, an astronaut, a film star. And now she’s getting her personal official conference. Mattel is teaming up with Mischief Administration to placed on the “first competition devoted to all issues Barbie,” which is coming in March 2026 to Florida.
Barbie Dream Fest is ready to run March 27-29, 2026 in Fort Lauderdale, Florida. Mattel is teaming up with Mischief Administration, an occasions firm that has been working conventions targeted on particular fandoms for over a decade, to ship this first-of-its-kind occasion.
“We’re thrilled to announce Barbie Dream Fest, as a brand new providing designed to thrill the model’s rising fandom,” Julie Freeland, Vice President of International Location Primarily based Leisure for Mattel, said in the press release that announced the new event. “It’s extremely thrilling to supply followers, households, and collectors with a curated and distinctive house to assemble, study, and create all whereas celebrating the enduring Barbie model.”
The announcement doesn’t give particular particulars about who to count on at Barbie Dream Fest – we aren’t in search of a Margot Robbie look over the weekend – but it surely does appear to be the thought is to let Barbie followers run with no matter it’s about Barbie that they love. The announcement mentions “themed play zones, collector showcases, conversations with inspiring girls from a variety of fields, interactive activations, and unique programming with creators, innovators, and Barbie consultants.”
With lower than a yr till the primary official Barbie conference, Barbie Dream Fest has numerous work forward of itself. However that is Barbie we’re speaking about; she will be able to do something.